Kit Kat

Having passed a bar of Kit Kat to my ex-student-tutor just now, I learned an interesting story about this chocolate chunky. Kit Kat has been very popular among high school students in Japan, esp. those in their final year. For one thing as you may know, chocolate help boost your brain to power your performance at hand. Another thing is that Nestle is promoting this brand by using Japanese equivalent terms. "Kit" can be read "きっと", meaning "surely", while "Kat" is similar to "勝つ", meaning "to win." As a result, most senior high school students, who are preparing for their state exam and university-entrance exam, are super fond of this confectionery.

This is an example of how a brand name could be a plus in marketing.